The aim is to professionalise the external and internal communication of NGOs, to develop their objectives and instruments through the targeted use of social science research, and to improve the social communication of NGOs representing discriminated minority groups or supporting socially less accepted causes. The project’s direct target group are members, staff, volunteers and supporters of NGOs involved in advocacy, support and legal protection of discriminated and marginalised minority groups. Indirect target group: NGOs involved in social communication and campaigning.