CAPACITY BUILDING TOOLKIT FOR CIVIL SOCIETY ORGANIZATIONS - Module 1
Conducting a SWOT analysis involves identifying and mapping out the internal and external factors that help or hinder your organization in achieving its goals. The SWOT analysis provides a solid framework for reviewing current strategies and directions, or even for testing an idea while exploring solutions. It is especially useful to perform a SWOT analysis before starting a project.
Keep in mind
- Be prepared (facts, figures, etc.)
- Be comprehensive (consider every detail)
- Be self-critical
- Test your analysis with others
- Repeat the analysis (new factors and insights may arise during the process)
Exercise
In the following exercise, you will gain insight into your organization's current position and future opportunities. By using a SWOT analysis, you will gain a deeper understanding of your organization’s strengths, weaknesses, opportunities, and threats, and you will be able to set future goals based on your current situation.
- Strengths: What does your organization excel at? What sets you apart from others?
- Weaknesses: In which areas do you need improvement? What challenges do you face?
- Opportunities: What external factors can provide advantages or help your organization achieve its goals?
- Threats: What external factors could jeopardize your organization’s success?
Download template in pdf format
Other sections within this module:
- Organizational identity
- Organizational SWOT analysis
- Stakeholder mapping
- Organizational collaboration
- Development strategy
- Fundraising plan
- Project management stages
- Mini-project plan
- Personal Action Plan